Start Here: Why I’m Writing and Where This Is Going

Hey, I’m Peter.

I’m a senior sales engineer at SimSpace, where I work with some of the most demanding cybersecurity teams in the world—from federal agencies to Fortune 500s—to help them validate and evolve their cyber readiness. My job sits at the intersection of deep technical knowledge and high-stakes sales execution.

And this blog? It’s where I sharpen the edge.

Why This Exists

Every day, I’m exposed to new ideas—about sales engineering, go-to-market strategy, leadership, product dynamics, and cybersecurity trends. But I’ve learned that thinking deeply is different than thinking constantly.

So I’m building this blog as my Second Brain—a place to explore, challenge, and document the ideas that I believe will shape my growth and help others level up, too.

I don’t claim to have it all figured out. But I believe that sharing what I’m learning in real time creates leverage—for me and for anyone else walking a similar path.

What This Blog Covers

This is not a “how to be a sales engineer” blog.

It’s a journal of growth at the edge of execution and leadership. You’ll find content in five broad themes:

  1. Sales Engineering Playbooks - Frameworks, workflows, and field-tested strategies from the front lines of complex technical sales.
  2. Cybersecurity & Tech Trends - My evolving take on where the industry is headed, and how buyers and vendors are responding.
  3. GTM & Revenue Strategy - Thoughts on what’s broken in modern sales, and how SEs can be the force that fixes it.
  4. Leadership in Motion - Personal experiments in becoming more strategic, more influential, and more aligned with executive-level thinking.
  5. Mental Models, Tools & Systems - Ideas on productivity, note-taking, systems thinking, and building the career version of compound interest.

Who This Is For
This blog is for:

  • Sales engineers looking to grow beyond demos and into strategy
  • GTM operators in cybersecurity and technical markets
  • Leaders building technical sales teams
  • Future VPs, founders, or SEs who want to play the long game

If you’re someone who likes to think out loud, improve in public, and build long-term leverage, you’ll probably feel at home here.

What Happens Next
I’ll be publishing 1–2 posts a month. Sometimes it’ll be a tactical framework. Other times a reflection or idea-in-progress. The through line is this: everything here is designed to clarify my own thinking while sharing something useful with you.

If that sounds like your kind of signal, you can:

  • Subscribe to the blog (if you want posts sent to your inbox)
  • Connect with me on LinkedIn
  • Or just dive into the latest posts

Thanks for being here. Let’s build something meaningful.


— Peter